In this day and age social media seems to be the must have for all businesses and for good reason. Social media gives you a low cost marketing tool that allows you to not only keep existing customers updated with your latest announcements, it also lets your seek out new customers. How often you post is something that’s entirely up to you and the nature of your business, however there is one rule that every business needs to follow…. Make your content interesting. Before you click publish on your next post take a minute to ask yourself this question. When you receive a positive response to your post social media channels will allow your post to be seen by more of your followers and their friends which in turn can increase your reach.